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No. 29 Holiday Inn Chevrolet Impala Nationwide Series Car (Jeff Burton/Clint Bowyer/Stephen Leicht)
No.29 Holiday Inn/Holiday Inn Express Chevrolet
Event Preview Fact Sheet
Event: Dollar General 300 powered by Coca-Cola – July 10, 2009
Venue: Chicagoland Speedway – Joliet , Ill.
This Week’s Holiday Inn/Holiday Inn Express Chevrolet at Chicagoland Speedway … Jeff Burton will pilot Chassis No. 078 from the Richard Childress Racing Nationwide Series stable in Friday night’s Dollar General 300 powered by Coca-Cola. This is a brand new Chevrolet Impala SS that will be put through its first paces this weekend.
New Rebranded Look … The No. 29 Holiday Inn/Holiday Inn Express Chevrolet will sport a new look beginning at Chicagoland. Holiday Inn and Holiday Inn Express are rebranding and redesigning 3,200 hotels worldwide and, in the process, have incorporated the rebranded logos into a new paint design for the No. 29 RCR Nationwide Series entry. For more information on Holiday Inn’s rebranding efforts, please visit www.relaunch.holidayinn.com.
Bowyer’s No. 29 … After Clint Bowyer won last week’s race at Daytona International Speedway from the pole, he was also crowned the winner of the ‘Three Wide for the Name on the Ride’ wager among the three Holiday Inn Racing drivers (Bowyer, Burton , and Stephen Leicht ). The bet saw the driver with the most wins, or best average finish following last weekend’s event claiming signature rights above the door of the No. 29 Chevy for the remainder of the 2009 NNS season, no matter which of the three are driving the green, white, and blue Chevrolet.
Third Place Is a Charm … Burton’s 3.8 average finish at Chicagoland ranks second best all-time behind Mike Skinner, who finished second in his only NNS start there. In six NNS starts at the Joliet , Ill. , facility, the 27-time NNS race winner has five third-place finishes to his credit and one eighth-place result. He has led 128 laps and has completed every lap contested during that span.
In the Loop …
Average Running Position … According to NASCAR’s Loop Data Statistics, Burton leads the Average Running Position category with a 4.5 ARP in the last four events at Chicagoland. The ARP is derived by taking the sum of a driver’s position on each lap and dividing it by the number of laps run in each race.
Laps in the Top 15 … The South Boston, Va., native has been running in the top 15 for 98.5 percent of the laps of NNS competition in the four previous races at Chicago , which is best among all drivers.
Driver Rating … Burton also leads the Driver Rating category over the past four events at Chicagoland with a rating of 117.6. The Driver Rating is a formula that combines the following categories: wins, top-15 finishes, average running position while on the lead lap, average speed under green, fastest lap, most laps led and lead-lap finishes. The Driver Rating number is used pre-race as a prediction tool and post-race as a performance evaluator.
RCR at Chicagoland … Richard Childress has the most car owner victories in the Nationwide Series at Chicagoland Speedway with three. Johnny Sauter won in 2002 while Kevin Harvick took the checkers in 2005 and 2007. In 19 NNS starts at the 1.5 mile tri-oval, RCR-prepared Chevrolets have earned eight top-five and 14 top-10 finishes. The Welcome, N.C.,-based organization has an average finish of 9.6 and has led 228 laps of Nationwide Series competition at the suburban Chicago track.
Point Check … Coming off their victory in last weekend’s race at Daytona, the Richard Childress -owned No. 29 team maintains ninth position in the 2009 NNS owners’ standings. The Holiday Inn Racing team currently sits 469 markers outside the lead, held by Joe Gibbs Racing’s No. 18 entry, but only 80 points separate Childress’ team and Braun Racing’s No. 38 car in sixth.
Dixie Land Sweepstakes … Dixie Stampede, an associate sponsor on RCR’s No. 29 Nationwide Series Chevrolet, has teamed up with Holiday Inn to give away a fun-filled weekend for one lucky fan and their guest, centered around Bristol Motor Speedway’s August events. The winner and their guest will receive a free two-night stay at the Pigeon Forge, Tenn., Holiday Inn on August 19th and 20th, two tickets to Dolly Parton’s Dixie Stampede Dinner Attraction and two tickets to Dollywood. They will also receive RV accommodations (provided by Tennessee RV Sales & Service) at Bristol Motor Speedway for August 21st and 22nd, two pit passes and race tickets to the Nationwide Series Food City 250 on Friday, August 21st and two race tickets to the Sprint Cup Series Sharpie 500 on Saturday, August 22nd. For more details or to enter to win, please visit www.dixiestampede.com or submit your entry by mail to Dixie Stampede, Attn: Sweepstakes, P.O. Box 58 , Pigeon Forge , Tenn. , 37868 . All entries must by received by July 31, 2009 in order to qualify.
Double-Down in Chitown … In addition to his NNS duties, Burton will pilot the No. 31 Caterpillar Chevrolet in Saturday night’s NASCAR Sprint Cup Series race at Chicagoland. The 19th points-paying race on the NSCS schedule will be televised live on TNT beginning at 6:30 p.m. Eastern Daylight Time. The race will also be broadcast on the Motor Racing Network and Sirius XM Satellite Radio.
Race Broadcast Information … The Dollar General 300 powered by Coca-Cola will be televised live on ESPN on Friday, July 11 beginning at 7:30 p.m. EDT. The race will also be broadcast on MRN and Sirius XM Satellite Radio. Qualifying for the 18th event of the 2009 NNS season will air on the same day beginning at 3 p.m. EDT on ESPN2. MRN and Sirius XM Satellite Radio will also broadcast live updates of time trials.
Mark Your Calendars … In honor of its 40th anniversary, RCR will host a Fan Day at the Welcome, N.C. complex on Thursday, October 22 from 9 a.m. – 5 p.m. Activities include driver and pit crew autograph sessions, self-guided tours of RCR’s Sprint Cup and Nationwide shops as well as ECR’s engine shop, radio remotes, musical entertainment, pit crew competition, viewing of the DALE movie, question-and-answer session with team owner Richard Childress and much more. General admission to RCR’s Fan Day is just $5, which will benefit the Childress Institute for Pediatric Trauma.
Online With the Times … To keep up with the latest news and information about Richard Childress Racing and to view exclusive online content, visit the team’s official website at www.RCRRacing.com. For qualifying and race results, check us out at www.twitter.com/RCRRacing.
JEFF BURTON QUOTES
With five third-place finishes at Chicagoland in the Nationwide Series, what can you attribute that success to?
“We’ve had great cars at Chicagoland and RCR has had success there, too. Kevin (Harvick) has won there twice and it is just a place that suits our driving styles. The way that you have to drive the backstretch, because it’s curved, reminds me of Richmond . It’s unlike any other mile-and-a-half track out there and I’m excited to get have the opportunity to race the Holiday Inn Chevrolet there this weekend.”
You helped start the Holiday Inn Racing program at RCR in 2006 as the first driver in the green and white Chevrolet. What has your relationship been like with them?
“They are a great sponsor and we’ve shared a ton of success with them over the years, including the Nationwide Series owners’ title in 2007. It was an honor to help get a great organization like Holiday Inn get involved in our sport and am amazed at how much our relationship has grown. They’ve starting their rebranding efforts worldwide this year and their new contemporary look is amazing. The fact that I’m getting the opportunity to debut their rebranded look on the track this weekend is special. Hopefully, we can repeat our run last weekend and bring the rebranded Holiday Inn Chevrolet to Victory Lane .”
Speaking of the new paint scheme, how do you feel about driving the No. 29 with Clint Bowyer’s signature on it for the rest of this season?
“I’m not going to lie, I really wanted it to be my name on the door. Clint is going to get on me about driving ‘his car’ now, but he did his job and won the wager fair and square. Seeing the entire team celebrate in Victory Lane at Daytona was great. They’ve worked really hard this year and we’re definitely coming on strong midway through the season. In the end, it doesn’t matter which one of our names is above the door, as long as we keep running well and contending for wins.”
Primary Sponsorship for Prilosec OTC on Two RCR Cars in 2009
WELCOME, N.C. (April 29, 2009) -- Prilosec OTC, the No. 1 doctor and pharmacist recommended over-the-counter acid reducer, will be the primary sponsor of two of Richard Childress Racing teams for three races during the 2009 NASCAR Sprint Cup Series season.
Prilosec OTC will be the primary sponsor of the No. 31 Prilosec OTC-Walmart Chevrolet driven by Jeff Burton at Richmond ( Va. ) International Raceway in May and Indianapolis Motor Speedway in July. Primary sponsorship will then be featured on the No. 33 Prilosec OTC-Walmart Chevrolet driven by Clint Bowyer at Auto Club Speedway in Fontana , Calif. , in October. Prilosec OTC has been an associate sponsor of RCR’s No. 31 team since 2006.
“Over the last four seasons, we’ve engaged millions of race fans, educating them on how Prilosec OTC can treat their frequent heartburn and get them back to enjoying NASCAR to the fullest,” said Robert Cleveland, Prilosec OTC Brand Manager. “Our partnerships with RCR and NASCAR play an important role in showcasing Prilosec OTC’s product benefits and its ability to treat frequent heartburn all day and all night with one pill a day.”
Throughout the 2009 NASCAR Sprint Cup Series season, Prilosec OTC has been featured on the rear quarter panel of the No. 31 Caterpillar Chevy as well as the uniforms and firesuits of Burton and the entire No. 31 team. In addition to the RCR team partnership, Prilosec OTC will sponsor the “Prilosec OTC BBQ Shootout Series” throughout the 2009 NASCAR Sprint Cup Series race season. The mobile tour will travel to six NASCAR cities during the spring and summer months showcasing the country’s best BBQ Pit Masters.
“We really appreciate Prilosec OTC’s continued support of RCR and are excited for them to have an even more significant presence with both the No. 31 and No. 33 teams and drivers this year,” said Ben Schlosser, RCR’s senior vice president, business operations. “Prilosec OTC has been able to utilize the RCR partnership to educate consumers on how Prilosec OTC can effectively treat their heartburn symptoms. Their ability to also engage their key retail customers through the RCR partnership has been impressive.”
About Prilosec OTC
Prilosec OTC is the #1 Doctor and Pharmacist recommended OTC acid reducer, the first of a class of OTC (over the counter) heartburn medicines that works differently from every other over-the-counter heartburn medication. Prilosec OTC works for 24 hours with one pill a day by directly shutting down many acid pumps in your stomach when used as directed for 14 days for treating frequent heartburn. Prilosec OTC is the #1 selling OTC heartburn medicine on the market and is distributed by Procter & Gamble. For more information about Prilosec OTC, visit www.prilosecotc.com.
About Richard Childress Racing
Richard Childress Racing (www.rcrracing.com), which is celebrating its 40 anniversary, has earned more than 180 victories and 12 NASCAR championships, including six in the Sprint Cup Series with the legendary Dale Earnhardt.
RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and Camping World Truck Series. Its 2009 Sprint Cup Series lineup includes Casey Mears (No. 07 Jack Daniel’s), Kevin Harvick (No. 29 Shell-Pennzoil), Jeff Burton (No. 31 Caterpillar) and Clint Bowyer (No. 33 Cheerios/Hamburger Helper/BB&T). Its 2009 Nationwide Series lineup includes Bowyer, Burton and Stephen Leicht (No. 29 Holiday Inn/Holiday Inn Express).
Jeff Burton, No. 31 Caterpillar Chevrolet Impala SS Chicagoland Speedway Preview
No. 31 Caterpillar Chevrolet
Event Preview Fact Sheet
Event/Date: LifeLock.com 400 – July 11, 2009
Venue: Chicagoland Speedway – Joliet , Ill.
· This Week’s Caterpillar Chevrolet at Chicagoland Speedway … Jeff Burton will race Chassis No. 280 from the Richard Childress Racing NASCAR Sprint Cup Series stable in this weekend’s LifeLock.com 400. This is a brand new Caterpillar Chevrolet Impala SS that will be put through its first paces this weekend.
· 530 for JB … This weekend’s LifeLock.com 400 will mark Burton ’s 530th career start in NASCAR’s premier division, placing him 27th on the all-time starts list. The South Boston, Va., native is also tied with Bobby Labonte, Benny Parsons and Jack Smith for 28th on the all-time wins list with 21 victories, including his first at Texas Motor Speedway’s inaugural event in 1997, back-to-back wins at Darlington Raceway in 1999, two Coca-Cola 600 wins at Lowe’s Motor Speedway in 1999 and 2001, and under the lights at Daytona International Speedway in 2000. In 16 years of Sprint Cup Series competition, Burton has compiled six poles, 119 top-five and 218 top-10 finishes.
· Chicago Details … In eight starts at Chicagoland Speedway, Burton boasts one pole (July 2006), one top-five and three top-10 finishes and has led 60 laps of competition.
· Mile-and-a-Half King … Burton’s NASCAR Sprint Cup Series mile-and-a-half stats include one pole (Chicago 2006), seven wins, 28 top-five and 53 top-10 finishes in 116 starts. He has also led 1,027 laps on one-and-a-half mile ovals.
· The First Half … At the season’s halfway mark, the 21-time Sprint Cup Series winner has claimed two top-five and 10 top-10 finishes and has led at three different tracks for a total of 69 laps. He has a 21.2 average starting position coupled with a 17th-place average finish and has completed 5,167 of the 5,194 total laps (99.4 percent).
· Get to the Points … Burton enters this weekend’s LifeLock.com 400 15th in the NASCAR Sprint Cup Series championship point standings. With eight races remaining in the Race to the Chase – the 10-race stretch preceding the “Chase for the Sprint Cup,” which begins when NASCAR’s premier division returns to New Hampshire Motor Speedway in September, the 16-year veteran driver sits 105 markers behind the sought-after 12th-place spot. Despite sitting outside the top 12, history shows that time is on Burton ’s side. At this point in 2007, Kurt Busch was able to overcome a 121-point deficit and charged his way from 15th to 10th in points by the time the checkered flag flew at Richmond .
· RCR at Chicago … Richard Childress ranks second for most car owner victories at Chicagoland Speedway with two. Burton ’s teammate Kevin Harvick scored back-to-back wins for RCR in the 2001-2002 Tropicana 400. In 24 starts at the 1.5-mile suburban Chicago tri-oval, Childress also boasts six top-five and 12 top-10 finishes with eight different drivers including Dave Blaney, Clint Bowyer, Burton , Robby Gordon, Jeff Green, Harvick, Steve Park and Mike Skinner.
· The Collective RCR … In 18 races this season, RCR-prepared Sprint Cup Series entries have notched seven top-five and 16 top-10 finishes. The No. 29 team kicked off the 2009 season with a win in the Budweiser Shootout at Daytona. RCR-prepared cars have also completed 20,097 laps with four different drivers including Burton , Bowyer, Harvick and Casey Mears. Meanwhile, RCR teams have been atop the leaderboard for 97 laps and all four teams have earned just shy of $11 million combined purse money in 2009.
· Double Duty in the Windy City … In addition to his driving duties with the No. 31 Caterpillar Chevrolet, Burton, a 27-time race winner in the NASCAR Nationwide Series, will drive RCR ’s No. 29 Holiday Inn/Holiday Inn Express Chevrolet in the July 10 Dollar General 300 powered by Coca-Cola. The race will air live on ESPN beginning at 7:30 p.m. Eastern Daylight Time and can also be heard on the Motor Racing Network and Sirius XM Satellite Radio.
· Happy Birthday, Jeff … Team engineer and Fairfax , Va. , native Jeff Curtis will celebrate his 30th birthday on Friday, July 10.
· Mark Your Calendars … In honor of its 40th anniversary, RCR will host a Fan Day at the Welcome, N.C. complex on Thurs., Oct. 22 from 9 a.m. – 5 p.m. Activities include driver and pit crew autograph sessions, self-guided tours of RCR’s Sprint Cup and Nationwide shops as well as ECR’s engine shop, radio remotes, musical entertainment, pit crew competition, viewing of the DALE movie, question-and-answer session with team owner Richard Childress and much more. General admission to RCR’s Fan Day is just $5, which will benefit the Childress Institute for Pediatric Trauma.
· Catch the Action … The LifeLock.com 400 from Chicagoland Speedway will take the green flag Saturday, July 11 at 8 p.m. EDT. The race will be televised live on TNT beginning at 6:30 p.m. EDT and will be broadcast coast-to-coast on the MRN and Sirius XM Satellite Radio. Qualifying for the 19th race on the 2009 NASCAR Sprint Cup Series tour will be televised live on SPEED Thursday, July 9 at 8:30 p.m. EDT.
JEFF BURTON QUOTES:
Chicago has been a hit or miss race track for you. What are your thoughts on this weekend’s race?
“ Chicago is the kind of track that we have struggled on and it’s the kind of place that has needed the most attention. We feel really good about what we have done to prepare for this weekend’s race, and the mile-and-a-half’s in general, because what we have been doing hasn’t been working. We’re taking a different approach and what we’re doing now seems to make sense, so we’re going to Chicago with something different and, hopefully, it will work.”
Chicago’s back straightaway is different from other tracks on the circuit. Is it difficult to navigate?
“It’s real interesting. I’ve never been to a race track where the back straightaway has a curve in it. You actually have to turn the wheel a little bit down the back stretch. Chicago has turned into a neat race track. I really like racing there. It reminds me of a big Richmond-style track.”
With eight races remaining until the Chase, are you looking more at getting into the top 12 in points or win races?
“We’re not going to approach this weekend’s race or the next race any different than how we’ve been approaching them all year. Our approach is to come in every week with intentions of giving ourselves a shot to win the race. At the same time, you have to measure your risk. If I have a chance to win the race, I’m going to go for the chance to win a race. Ten points could be the difference, so we need to get all the points we can and the way to get all the points that we can is to win the race. We’re not going to try to change our strategy because our strategy has been effective. I’ve said all along that if we can’t win, then we’ll try to finish second and if we can’t finish second, then we’ll try to finish third. Obviously, we need to have good points races from this point on, but winning races is still a priority.”
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